Cleanaway - CleanUp Australia Day 2018

Cleanaway is an active partner and participant of CUAD, Australia's largest community-based environmental event that inspires and empowers communities to do their bit in cleaning up and conserving our environment. This event is pioneered in 1990 and is being held every first Sunday of March each year.

How long 'til it's gone?

In this year's event campaign, we highlight how some of the most common litter lasts if not properly disposed of or recycled.
Reminding everyone to always leave nothing behind in our surroundings.

I previously worked as a Graphic Designer at Cleanaway's Digital Marketing team.

All these images were cultivated from concept to final art together with my teammates in the Creatives team: Copywriters, Creative Director & Brand Manager.

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